Navva Health Pricing & Business Model Research

Phase 1: Pricing & Business Model Question-Framing Workshop w/ Target Customers

Format

• One 2.5–3 hour working session (in person or via Zoom)

• Founder(s) and relevant team members plus Stacy + 6-8 target consumers using Femme Filter framework

• Preparation and synthesis before and after the session

• 1-week turnaround

Key Outputs

A concise written brief that:

• Surfaces the core assumptions embedded in the pricing strategy and business model

• Distinguishes between assumptions that are supported vs. unproven

• Identifies the highest-risk areas from an investor perspective

• Recommends whether additional consumer evidence is warranted, and if so, the most efficient approach

This brief can be used internally and as background for investor discussions.

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If the stakeholders desire to run additional consumer research with a larger sample size, a phase 2 has been proposed and is not inclusive in this scope of work.

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When ready to schedule the workshop, click below to see payment options including Buy Now Pay Later and other financing options.

I look forward to working with you on this important initiative.