Human-Led Strategies for Customer Growth, Loyalty & Experience

Leaders don’t just need insight—they need strategies that deepen relationships, increase retention, and grow customer lifetime value. I help organizations translate human understanding into loyalty, engagement, and sustained business growth.

Drawing on 20+ years of building world-class research functions at Sentient Decision Science, Morning Consult, The She Lab, and Voxelle Insights, and experience inside large-scale research systems including Ipsos and Kantar, I partner with organizations that are ready to rethink how insight integrates into strategy, innovation, and revenue acceleration. Because research should help organizations decide, act, and grow with confidence, traveling throughout the organization to stakeholders in product, marketing, operations and leadership, with clear accountability for the “so what?” This is where I come in.

I partner with brands to:

• Understand customer motivations, identity, and unmet needs

• Design experiences and engagement strategies that strengthen loyalty

• Translate insight into lifecycle, community, and retention strategies

• Increase customer value through relevance, recognition, and belonging

If you’re rethinking how insight works inside your organization, let’s talk.

For organizations seeking hands-on research execution with GenZ/Alpha and women+ audiences, my team at Voxelle Insights delivers high-quality qualitative and mixed-methods work aligned to these strategic priorities.