About Me

My work centers on a simple truth: organizations grow when they understand people deeply, and act on that understanding, responsibly over time.

I've spent more than 20 years working at the intersection of human insight, behavior, and strategy, helping organizations understand what truly matters to the people they serve. Early in my career, that work focused heavily on message development in advertising agencies and then on qualitative research and customer insight - using my dual Psychology and Communications B.A. to listen closely, identify patterns, and surface the human truths behind decisions and behavior.

Over time, my role evolved from insight gathering to insight gathering+activation.

What became increasingly clear was that insight alone isn't enough. The organizations that succeed are the ones that translate human insights boldly and authentically into experiences, systems, and decisions that people want to stay in - experiences that build trust, relevance and long-term loyalty. This is more important than ever, as trust in institutions continues to erode, and trust becomes less certain.

With this brief in mind, I enrolled in the M.A. in Applied Positive Psychology program at the university of Pennsylvania, established by the “Father of Positive Psychology” Martin Seligman. I had the absolute privilege of learning directly from the best in the field: Martin Seligman, Barbara Fredrickson, Sonja Lyubomirsky, and Adam Grant - teaching about the importance of studying how things go well, vs. wrong with humans, and designing interventions that help people thrive.

Today, my work focus focuses on leveraging insight to design and guide strategies that connect to human values, driving engagement, retention, and growth by looking across the full arc of the relationship - from early connection and on-boarding through long-term participation, adoption, and belonging.

I'm drawn to roles and partnerships where customer and memberships are viewed as long-term assets - not transactions - and where insight is used as a catalyst for better decisions, stronger experiences, and responsible growth.

In Practice:

• QRCA VIEWS Magazine - The only print magazine focused onthought leadership for qualitative research - I serve as Marketing Strategy Lead, helping to drive readership of the magazine and membership in the QRCA. I wrote an article on women consumers for the Winter 2025 issue.

• The She Lab - I co-founded a community of women, from 18-80+, to provide insight to brands on how to strengthen marketing and innovation. My role drove member acquisition and engagement, and I created a strategies and programs to ensure our over 500 members felt connected to the community and felt valued, while ensuring a robust community for brands to tap as needed for insight.

• Sisterhood Summit - A membership community of nonprofit and for-profit organizations that support professional women in and around Philadelphia. I cofounded the SS to bring together membership organizations and drive value in our collective community.

• Voxelle Insights - I founded Voxelle to help brands understand and engage with emerging audiences- women+, GenZ and Alphas. We built a suite of “lenses” to help brands efficiently understand where they’re connecting and where they need to optimize with specific consumers - without the time and budget commitment of traditional market research. Check out Voxelle here.