A strategic resource for consumer insight.

I conduct human-to-human research, using my background in positive psychology and 20+ years as a researcher to uncover insights for communications, user experience (UX), customer experience (CX) and innovation, helping take insights to action to business growth.

Certified in AI for Market Research (Ipsos, 2025), I will bring you speed and scale - but there is no tech solution that can help you develop empathy with people as effectively as spending time with them and watching them interact with your product. Combining technology with traditional robust market research drives connection, and the brands I work with design bolder strategies, stronger creative, and more relevant innovations for people. Let’s create impact together!

Want to know more about how I can help your brand? Send me a message for a human-to-human connect.

Want to know more about me? Join me on Substack where I write about qualitative research, patterns and people.